Adfactors PR recognised as Public Relations Consultancy of the Year 2015 at Exchange4Media Awards

IPRCCAAdfactors PR, India’s largest public relations firm, was recognised as the ‘PR Consultancy of the Year for 2015’ at India PR & Corporate Communication Awards 2015 organized by, a leading platform for latest news, views and analysis in the Indian broadcasting, media, advertising and marketing domain.

Adfactors PR was adjudged PR Consultancy of the Year 2015 based on significant business growth in the previous year, recognition in the Indian and Global PR industry, key client acquisitions, award winning PR campaigns and benchmark initiatives for attracting and retaining talent.

Apart from the top honour, the consultancy won two Gold metals for Crisis Management (GAIL Pipeline) and Public Sector campaigns (Goa Tourism). Also, the firm received a Silver metal for best use of PR by a Corporate (ICICI Bank) along with Silver and Bronze award for best PR campaigns in the Financial Services sector (IndusInd Bank, BSE Ltd.)

Madan Bahal, co-founder and Managing Director of Adfactors PR, said, “This award is a milestone in the long journey. We were the agency of the year four times in the last 15 months. The Asia Pacific Financial Consultancy of the year twice in the last 24 months and Global Financial Consultancy of the Year 2015. So we will keep doing what we are doing as well as we can.”

The agency was recognized as the ‘Global Financial Consultancy of the Year 2015’ at the recently concluded ‘The Holmes Report Global Public Relations Summit 2015’. In September 2015, Adfactors PR was adjudged the ‘Asia-Pacific Financial Consultancy of the Year’ by The Holmes Report. Prior to that, the firm was recognised as the ‘South Asia Agency of the Year’ by PRWeek Asia in June 2015, ‘South Asia Agency of the Year’ by Campaign India in December 2014, and ‘Indian Consultancy of the Year’ by The Holmes Report in September 2014.

Besides these, through 2015, the firm has won over 30 awards for its client-campaigns at various international and national industry excellence awards, another record by an Indian firm.

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Technological disruption to restructure media and entertainment industry

Mumbai: Technological disruption is set to restructure the Indian media and entertainment industry, which could be the next big destination for venture capitalists and angel investors, according to participants in a panel discussion on Thursday at Ficci Frames, an annual conference on the industry.

Professional investors have so far stayed away from entertainment industry, deterred by high production and distribution costs and a low movie success rate, but that is set to change.

After the boom in investments in the healthcare, education, and pharma sectors, the media and entertainment sector will witness the next wave of funds, panellists said.

“The cost to distribute and make movies will come down,” said Saurabh Srivastava, co-founder and past chairman of software services industry lobby group Nasscom and co-founder of the Indian Angel Network, which consists of over 350 investors, with investments spread across 10 countries.

That will provide a more amenable risk and investment structure for venture capitalists, he said.

Sanjay Nath, co-founder and managing director, Blume Ventures, which leads seed stage funding, and is also a small investor in one of the largest ad tech companies, InMobi, said the road to funding will become easier for the industry, particularly to content creators.

India’s start-up ecosystem is experiencing robust growth, with healthcare, education, and pharma sectors being the main beneficiaries of investor interest.

According to Padmaja Ruparel, chief executive officer, Indian Angel Network, the kind of values that have been unlocked in sectors like health care and pharma, which were also high-risk investments, will now be seen in the media and entertainment sector.

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Media and entertainment industry is expected to grow at 13% in 2015

New Delhi: The Indian media and entertainment industry is projected to grow at close to 13% in 2015 over the previous year with television growing at a robust 14.46%, print at 8% and digital at 44%, taking forward the growth of these sectors in 2014.

The total media and entertainment industry, including print, television, radio, outdoor, digital, animation, gaming and music, is expected to touch Rs.1.16 trillion in 2015. The projections were made by the Ficci-KPMG Indian Media and Entertainment Industry Report, 2015, released at Ficci Frames in Mumbai on Wednesday. Ficci Frames is Asia’s annual global convention on the entertainment and media business.

According to the report, 2014 was a turning point for the media and entertainment sector as it saw the building blocks for future growth being laid including the new spectrum for mobile, ongoing digitization in the cable sector, consolidation in the film exhibition business and announcement of the phase III auctions for private FM radio.

“We hope that 2015 will ensure flawless and timely execution of these policies making it a landmark year for media and entertainment industry,” said Jehil Thakkar, head, media and entertainment at the consulting company KPMG.

The media sector is also taking a cue from the current government’s optimistic outlook and positive business sentiment strengthened by a number of growth promoting policy initiatives taken in the recent months, the report observed.

In 2014, digital media threw up a surprise with a significant 44.5% growth. Digital advertising, which was Rs.4,350 crore in 2014, is projected to touch Rs.6,250 crore. “Digital was the big story of the year. We expect the story to continue as digital will grow at a compounded annual growth rate of over 30% for the next five years,” said Thakkar.

India has becomes the world’s fastest growing smartphone market. By the end of 2014, the country had around 116 million Internet-enabled smartphones and the number is expected to reach 435 million by 2019, the report said. With eyeballs shifting from print and television to online media, the second screen phenomenon has become a reality that cannot be ignored. “This growth presents a good opportunity for digital content aggregators, advertisers, app developers and online streaming companies to engage users through relevant mobile-led strategies,” the report said.

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India bids for starring role in entertainment industry

The Bollywood stars Aamir Khan, Abhishek Bachchan and Kamal Haasan gathered alongside top executives from India’s entertainment industry at a conference in Mumbai last week to discuss the sector.

The theme of the three-day conference focused on how to transform India into a global entertainment superpower.

The consensus was that India could grow its entertainment business to become an even bigger contributor to the economy and play a bigger role globally with the right efforts by the industry and state and federal governments.

“Though there is a large amount of work happening, there is still untapped potential in developing these services,” said Jyotsna Suri, the president of the Federation of Indian Chambers of Commerce and Industry (Ficci), which organised the Ficci-Frames conference.

“I see no reason why India should not become a global entertainment superpower. Our country has a vast wealth of spectacular terrain and it is important that we explore all locations for shooting.

“This, dovetailed with affordable world-class production amenities, including VFX, 3D and animation, can make India a one-stop shop for film production. We also have well-equipped film cities across the country like Mumbai, Hyderabad, Chennai, and Noida.”

India’s media and entertainment industry grew by 11.7 per cent to 1.02 trillion rupees (Dh59.64 billion) last year from 918bn rupees a year earlier, according to a report by KPMG and Ficci published last week.

It is expected to grow by 13.9 per cent annually to reach 1.96tn rupees by 2019, a growth rate that is close to double that of the global industry.

The report said to become a global entertainment superpower, the government needed to ensure measures were in place to facilitate speeding up permissions for film shoots and clearances for building more multiplex cinemas.

The industry should concentrate on creating the right content for the audience, as well as having advanced digital strategies in place for easier access, it added.

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3 big-ticket Bollywood films set for box office clash on Gandhi Jayanti

Come October 2 and moviegoers will be spoilt for choice with three big-ticket films apparently scheduled to release on Gandhi Jayanti. The Farhan Akhtar and Amitabh Bachchan-starrer ‘Wazir’ will challenge Akshay Kumar’s ‘Singh Is Bling’ and John Abraham’s ‘Rocky Handsome’ at the box office, say industry sources.

“Several Bollywood producers eye Gandhi Jayanti to take their films to the theatres. Like last year, this year too, we will see some fireworks at the box office. The audience is sure to be spoilt for choice with big stars competing against each other, but the flip side to this three-cornered contest is that their business will be divided. It might not do any good to the cash registers,” says an insider. Trade experts say that makers of the three films must revise the movie release dates as they still have a lot of time in hand. Producers of all the three films remained unavailable for comment.

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IPL 2015 begins with dazzling Bollywood-style opening ceremony after heavy rain

Kolkata, April 7: Heavy rain failed to dampen the spirit of ‘City of Joy’ as a dazzling Bollywood-style opening ceremony kick started the eighth edition of Indian Premier League (IPL 8) cricket after a one and a half hour delay at the decked-up Salt Lake stadium here today.

The schedule; Tournament guide

The event was a little subdued compared to the galas of the previous editions but the cine stars still managed to put up a show, enthralling the thousands of drenched fans who were glued to their seats.

Fireworks explode at the Salt Lake Stadium during the IPL 2015 opening night in Kolkata on Tuesday. The cheer was loud for Virat Kohli, louder for MS Dhoni but loudest for their ‘very own’ Gautam Gambhir.

While Bollywood heartthrob Hrithik Roshan stole the show with his electrifying dance performance, leading lady Anushka Sharma brought on a lot of panache with her performance.

The versatile Farhan Akhtar and Shahid Kapoor regaled the crowd, both performing to their respective numbers from movies such as Rock On and Kaminey. Shahid hit a ramp slightly and then slipped on the stage before recovering quickly. Of those from the glam world, Hrithik was the most sought-after as he gyrated to his hit numbers from Bang Bang and Dhoom 2.

The eight skippers led by India captain Dhoni signed the MCC Spirit of Cricket pledge to start IPL 8 formally in front of Ravi Shastri before they posed for a formal group photo.

Bollywood then took centrestage with Haider actor Shahid making an entry in a motorcycle to the tunes of local hero Bappi Lahiri.

All 8 captains of IPL 2015 “Rain or shine the celebration will continue that’s how we love our cricket.

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India’s entertainment industry to grow by 13.9% in 5 years: Report

India’s Rs. 1,094 billion M&E industry is poised to grow at 13.9 per cent over the next five years to reach Rs. 1,964 billion by 2019, according to a report by KPMG in India for FICCI.

Speaking at FICCI-Frames 2015, the annual summit organized by FICCI, J.S.Mathur, Additional Secretary, Ministry of Information & Broadcasting (I&B), said the government had rolled out several initiatives for the industry as part of its ‘Digital India’ campaign.

“After phase 1 and 2, the I&B ministry has extended the deadlines for phases 3 and 4 of the Digital Addressable System (DAS) implementation for the TV sector to December 2015 and December 2016,” Mr. Mathur said, adding that the cable digitization process was step forward for all major stakeholders.

He said there could be a revision to the Cinematograph Act soon and the government was keen on making India a global filming destination. The growth in popularity of digital media continued to surge in 2014 with a significant growth in digital advertising of 44.5 per cent. Critical tax and regulatory interventions were key for enabling growth, it said.

The report said advertising will continue to show robust growth over the next five years as economic growth returns and categories like e-commerce and telecom increase spending. “However, the real pot of gold at the end of the rainbow is subscription revenue — if new pricing structures take hold within the industry, then Average Revenue per User (ARPU) will rise, benefiting the entire TV value chain,” said Jehil Thakkar, head, M&E at KPMG in India.

The print industry is expected to grow in coming years on the back of growth in Tier II and Tier III cities. “Print still commands the largest share of advertising in India. While the English market may see some challenges from digital in the years ahead, regional print continues to grow in low double digits — a rate that is the envy of most of the print world,” Mr. Thakkar said.

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Bollywood films that turned box office hits on word-of-mouth buzz

A big budget and big names are generally perceived as the most crucial ingredients for a film’s success at the box office. Movies with a good content don’t always win financially, but they might have more staying power. In an encouraging trend over the last few years, there has been a lot of talk about word-of-mouth publicity affecting a movie’s business — swamping even critics’ reviews.

The latest example is ‘Dum Laga Ke Haisha’ (DLKH) starring Ayushmann Khurrana and Bhumi Pednekar, which had a poor opening on the day of its release. But positive word-of-mouth has helped the Sharat Kataria film draw big crowds to the theatres in its second week, in spite of two apparent disadvantages: Ayushmann’s last outing ‘Hawaizaada’ tanked at the box office and Bhumi being a new face. Until Monday, it had raked in Rs 17.5 crore.

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NH10 Movie Review

A taut and riveting thriller, NH10 paints a disturbing portrait of an inherently violent village on the edge of a glittering boomtown.

Director Navdeep Singh employs deftly minimalist and consistently effective touches to create a crackling, tension-filled on-screen atmosphere that could shake the toughest of souls out of their complacent stupor.

NH10 is not half as complex and multi-layered as Singh’s critically lauded debut film Manorama Six Feet Under, released nearly eight years ago.

It is, in fact, a touch simplistic in its depiction of the social and economic chasm between the two Indias that exist cheek-by-jowl across large swathes of the country.

But what the film lacks by way of depth of vision is largely offset by the strength of its frill-less and focussed storytelling.

The sinewy narrative is gritty, gripping and grinding. Dialogue is sparse, the editing is crisp, and the cinematography is of the finest order. Some of the violence in NH10 is gut-wrenchingly gruesome, but much of it mercifully stays off camera. NH10 centres on an innocuous road trip that turns into a nightmare for a well-heeled Gurgaon couple.

As the two ride deeper and deeper into trouble, the film ventures into a dystopia where human life is of little value.
This is a landscape where might is right, and women are disposable commodities that are completely subservient to brutal societal diktats. This belt is within shouting distance of the swanky office blocks and the luxury residential high-rises that dot the NCR skyline, but utter lawlessness, senseless criminality, police apathy and honour killings are rampant here. As one creepily cynical character points out without batting an eyelid, democracy and the Indian Constitution have no currency beyond where “the last mall of Gurgaon ends”.

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